Engineering Discipline. Strategic Clarity. Durable Outcomes.
I partner with government entities, enterprises, and founders to turn executive mandates into shipped systems, stronger operating models, and resilient growth.
- Founder & CEO, PRO71
- Dual MBA (2025)
- Software Engineering (BSc)
Abdulrahman Hassoun
Founder and CEO, PRO71
"Execution is not the end of strategy. It is the proof of strategy."
Positioning
Thought Leadership with Operator Credibility
My work sits at the intersection of strategy, operations, and technology. I structure complex mandates, lead cross-functional execution, and build systems that perform under real-world constraints.
Through PRO71 and independent ventures, I have delivered programs across the UAE, Saudi Arabia, Bahrain, and the UK in both public and private sector settings.
Focus Areas
- Digital Transformation and Operating Model Design
- Corporate Strategy with Finance-Led Decision Support
- AI Enablement for Service and Operations
- Enterprise Platforms, Automation, and Governance
- Executive Communication for C-Level Stakeholders
Impact Across Government, Enterprise, and Venture Contexts
0+
Professionals Led Through Restructuring and Delivery
AED 0M+
Bootstrapped Venture Sales in 24 Months
0+
Volunteers Mobilized in UAE Rescue Network
0+
Emergency Cases Closed at 95% Satisfaction
0+
Annual Visitor Questions Served via AI Support
AED 0M
Annual Performance Marketing Program Directed
Career Timeline
2021 – Present
Founder & CEO, PRO71
Leading 55+ professionals and managing multi-country programs across strategic advisory, digital transformation, governance, and enterprise delivery.
2017 – Present
Serial Entrepreneur
Built and scaled ventures across health supplements, electronics, and fashion; transformed AED 3.6K seed capital into AED 7M+ sales and AED 1M+ gross margin.
2025
Dual MBA
Strategic Management, Accounting and Finance — International Business Academy of Switzerland.
2019
Bachelor of Software Engineering
Emirates Aviation University, GPA 3.72.
Representative Engagements and Transformation Mandates
Government Transformation
Al-Mudeef Digital Transformation
Replaced fragmented, paper-heavy workflows across 25 departments with an integrated operations platform, freeing 500+ staff-hours monthly.
Public Service Platform
UAE Rescue Volunteer Network
Scaled a nationwide volunteer operations model to 3,000 contributors and 200,000+ emergency cases with high service quality.
AI Operations
AI-Based Customer Service
Implemented bilingual AI support with human-in-the-loop governance for a charity organization handling 1M+ annual visitor inquiries.
Marketplace Scale
Jomla.ae Launch
Co-founded and launched marketplace operations covering 400K+ SKUs and an AED 6M annual growth engine across paid channels.
Corporate Finance Strategy
Health and Wellbeing Resort Turnaround
Modeled growth from AED 19.7M to AED 46.2M by 2034 with a 34% operating margin and AED 7.6M annual cash flow pathway.
Strategic Assessment
Dubai Resilience Center Initiative
Leading opportunity assessment for a multi-stakeholder resilience transformation program with roadmap and partnership model design.
Work With Me
Direct advisory engagements — focused strategy sessions with a practitioner, not a generalist.
AI Advisory
AI Acceleration & Enablement
Go from AI-curious to AI-operational — fast.
AED 2,500
Learn more →DT Advisory
Digital Transformation & Execution
From mandate to measurable outcomes.
AED 3,500
Learn more →Three Principles Behind the Work
1. Build for Reality
Strategy that cannot survive implementation constraints is incomplete strategy.
2. Govern What You Scale
Growth without clear decision rights, reporting cadence, and controls does not sustain.
3. Design for Bilingual Contexts
In GCC environments, Arabic-English parity is a strategic requirement, not just a UX detail.
Recognition
Najm Certificate
Emirates Group — first non-employee recipient for exceptional internship performance.
Let's Build What Actually Moves the Needle.
Available for strategic advisory, transformation leadership, and select partnerships across the UAE and GCC.